Strategies and Solutions: First-Party Data Strategy

Jonas Rashedi () and Dirk Rohweder ()
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Jonas Rashedi: Rashedi Consulting GmbH
Dirk Rohweder: Teavaro GmbH

Chapter Chapter 6 in The Future of Online Targeting, 2026, pp 57-88 from Springer

Abstract: Abstract This chapter outlines the strategies and solutions available to advertisers, publishers, and AdTech companies in relation to first-party data. It discusses Customer Data Platforms (CDPs), Data Capture Platforms (DCPs), as well as the first-party ID graph and zero-party data.

Date: 2026
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DOI: 10.1007/978-3-658-51541-6_6

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