Developments Related to Third-Party Cookies

Jonas Rashedi () and Dirk Rohweder ()
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Jonas Rashedi: Rashedi Consulting GmbH
Dirk Rohweder: Teavaro GmbH

Chapter Chapter 5 in The Future of Online Targeting, 2026, pp 33-55 from Springer

Abstract: Abstract This chapter presents current developments related to third-party cookies. The legal, user-related, and technical perspectives are considered. The impact of these developments on advertisers, publishers, and AdTech companies is also assessed.

Date: 2026
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DOI: 10.1007/978-3-658-51541-6_5

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