Conclusion

Jonas Rashedi () and Dirk Rohweder ()
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Jonas Rashedi: Rashedi Consulting GmbH
Dirk Rohweder: Teavaro GmbH

Chapter Chapter 10 in The Future of Online Targeting, 2026, pp 141-142 from Springer

Abstract: AbstractThe chapter summarizes the key findings and, based on an analogy, derives success factors for targeting.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-51541-6_10

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DOI: 10.1007/978-3-658-51541-6_10

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