Strategies and Solutions for Matching

Jonas Rashedi () and Dirk Rohweder ()
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Jonas Rashedi: Rashedi Consulting GmbH
Dirk Rohweder: Teavaro GmbH

Chapter Chapter 7 in The Future of Online Targeting, 2026, pp 89-117 from Springer

Abstract: Abstract This chapter describes strategies and possible solutions for online targeting without using third-party data and also without relying on first-party data. The approach involves establishing a match using IDs.

Date: 2026
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DOI: 10.1007/978-3-658-51541-6_7

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