Operational Premises of Ecclesiastical Brand Management: From Theory to Practical Application

Oliver Errichiello ()

Chapter Chapter 8 in The Church as a Brand, 2026, pp 89-92 from Springer

Abstract: AbstractThe following theses condense the essential findings into operational premises for church brand management. These theses are not abstract principles, but action-guiding orientations that must be applied in daily church practice and are based on the previously presented brand-sociological derivations. They define the framework conditions under which church brand management can succeed without diluting theological substance or endangering the established identity.

Date: 2026
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DOI: 10.1007/978-3-658-51565-2_8

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