The Church as a Brand

Oliver Errichiello ()

in Springer Books from Springer

Date: 2026
ISBN: 978-3-658-51565-2
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Chapters in this book:

Ch Chapter 1 A Theoretical Clarification: Brand Sociology is not Religious Branding

Oliver Errichiello

Ch Chapter 10 Steering the Pattern of Brand Strengths

Oliver Errichiello

Ch Chapter 11 Application of the Genetic Code in the Diocese of Feldkirch/Vorarlberg (Austria)

Oliver Errichiello

Ch Chapter 12 Outlook: The Future of the Church—A New Departure into Community

Oliver Errichiello

Ch Chapter 2 The Church as a Brand: An Introduction

Oliver Errichiello

Ch Chapter 3 Church and Advertising

Oliver Errichiello

Ch Chapter 4 The Church’s Communication Work in the 20th Century

Oliver Errichiello

Ch Chapter 5 Brand Sociological Theory in the Ecclesiastical Context

Oliver Errichiello

Ch Chapter 6 The Sociological Perspective on Brands

Oliver Errichiello

Ch Chapter 7 The Societal and Communal Challenges of a Modern Church

Oliver Errichiello

Ch Chapter 8 Operational Premises of Ecclesiastical Brand Management: From Theory to Practical Application

Oliver Errichiello

Ch Chapter 9 The Psychology of Brand Perception: From Concrete Experiences to Abstract Judgments

Oliver Errichiello

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DOI: 10.1007/978-3-658-51565-2

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