Employer Branding
Matthias Zeuch ()
A chapter in Dos and Don’ts in Human Resources Management, 2015, pp 5-6 from Springer
Abstract:
Abstract Analyze how your major competitors have positioned their employer brands.
Keywords: Focus Group; Resource Management; Human Resource; Large Time; Target Group (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43553-3_2
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DOI: 10.1007/978-3-662-43553-3_2
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