Vision as a Success Factor: Setting Motivating Goals

Thomas Lauer
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Thomas Lauer: Aschaffenburg University of Applied Sciences

Chapter 7 in Change Management, 2021, pp 107-117 from Springer

Abstract: Abstract Visions point the way for change and thus provide a basic orientation. They are not utopias, but realistic, yet challenging picture of the future as the result of a sober analysis of the company and its environment. In order for visions to develop positively, they must above all be designed in a company-specific way, be formulated in a comprehensible manner, be able to inspire those affected, and offer concrete points of reference for implementation. If the realization of visions should result in disadvantages for subgroups, the ethical reflection of the vision before their publication is required. From a methodological point of view, it is advisable to involve a wider circle of stakeholders already when formulating the visions, but also when reviewing their implementation to date.

Date: 2021
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DOI: 10.1007/978-3-662-62187-5_7

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