Communication as a Success Factor: Avoiding and Overcoming Resistance

Thomas Lauer
Additional contact information
Thomas Lauer: Aschaffenburg University of Applied Sciences

Chapter 8 in Change Management, 2021, pp 119-143 from Springer

Abstract: Abstract Communication is undoubtedly one of the decisive success factors of change management, which is contained in almost all other success factors, because leadership itself is primarily applied communication. Communication creates transparency and thus orientation, but it also serves to resolve conflicts and resistance. Communication comes in many forms. Personal communication, including gestures and facial expressions, plays an important role in change management because it is more motivating and less ambiguous. The goals and background of the intended change should also be communicated promptly and, if possible, to all those affected at the same time and in a language specifically oriented to the target group. Depending on whether the communication is at the beginning of a corporate change or in the course of the change, different instruments should be used. Especially for overcoming resistance during the course of change, the mastery of specific communication techniques is of great importance in the context of conducting a conversation.

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-62187-5_8

Ordering information: This item can be ordered from
http://www.springer.com/9783662621875

DOI: 10.1007/978-3-662-62187-5_8

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().