Importance of Quality Management for Service Companies

Manfred Bruhn ()
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Manfred Bruhn: University Basel

Chapter Chapter 1 in Quality Management for Services, 2023, pp 3-19 from Springer

Abstract: Abstract The importance of service quality is constantly increasing in science and practice. This is not only shown by the economic view of the service sector, but also by the competitive advantages that can be achieved through high service quality. The current situation of service markets places high demands on the management of service quality. The interdependencies between service quality and corporate success are shown in this chapter on the basis of the success chain of service marketing. These relationships are confirmed by numerous qualitative and quantitative research studies.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-67032-3_1

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DOI: 10.1007/978-3-662-67032-3_1

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