Benefits of an Innovation Strategy

Daniel Huber, Heiner Kaufmann and Martin Steinmann
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Martin Steinmann: Firmament AG

Chapter Chapter 2 in Innovation Strategy, 2024, pp 11-17 from Springer

Abstract: Abstract Innovation is vital for companies. This is primarily due to the increasingly accelerating rate of change in the markets. An innovation strategy creates the conditions necessary for the company’s ability to innovate. It provides the innovative thinking, which is a prerequisite for successful innovation execution. The innovation strategy is therefore a strategy that shows us what all needs to be prepared so that innovation can be successful and as systematic as possible.

Date: 2024
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DOI: 10.1007/978-3-662-69832-7_2

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