Human issues and the introduction of a yield management system. A case study of a 4* chain hotel

Bob Brotherton and Rebecca Turner
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Bob Brotherton: The Manchester Metropolitan University
Rebecca Turner: The Manchester Metropolitan University

A chapter in The Spread of Yield Management Practices, 2006, pp 35-51 from Springer

Keywords: Revenue Manager; Reservation Manager; Yield Management; Front Office; Yield Culture (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-7908-1672-3_3

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DOI: 10.1007/3-7908-1672-8_3

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