Yield Management and trust: the effect of variable pricing on consumer trust in a restaurant brand

Una McMahon Beattie, Adrian Palmer, Patrick McCole and Anthony Ingold
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Una McMahon Beattie: University of Ulster
Adrian Palmer: Gloucestershire Business School Pallas
Patrick McCole: University of Otago
Anthony Ingold: Chandelle Consultancy

A chapter in The Spread of Yield Management Practices, 2006, pp 55-63 from Springer

Keywords: Price Discrimination; Price List; Variable Price; Relationship Marketing; Uniform Price (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-7908-1672-3_4

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DOI: 10.1007/3-7908-1672-8_4

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