Literature review

Wolfgang Ziniel ()

Chapter 2 in Third Party Product Reviews and Consumer Behaviour, 2013, pp 9-47 from Springer

Abstract: Abstract This chapter reviews the existing literature in the context of TPPR and focuses on theoretical as well as empirical works which suggest TPPR influences on consumer behaviour. Moreover, the key consumer behaviour constructs attended to this work are subject of a thorough discussion.

Keywords: Quality Attribute; Consumer Behaviour; Purchase Intention; Purchase Decision; Physical Product (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-3633-2_2

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DOI: 10.1007/978-3-8349-3633-2_2

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