Third Party Product Reviews and Consumer Behaviour

Wolfgang Ziniel ()
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Wolfgang Ziniel: Wirtschaftsuniversität Wien

in Springer Books from Springer

Date: 2013
Edition: 2013
ISBN: 978-3-8349-3633-2
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Chapters in this book:

Ch 1 Introduction

Wolfgang Ziniel

Ch 2 Literature review

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Ch 3 Empirical approach and conceptual models

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Ch 4 Rasch modelling, scale development and paired comparisons

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Ch 5 Analysis online experiment one

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Ch 6 Analysis online experiment two

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Ch 7 Discussion and conclusion

Wolfgang Ziniel

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-8349-3633-2

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DOI: 10.1007/978-3-8349-3633-2

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