Analysis online experiment one

Wolfgang Ziniel ()

Chapter 5 in Third Party Product Reviews and Consumer Behaviour, 2013, pp 79-100 from Springer

Abstract: Abstract Product design finally aims at producing goods that the consumer prefers to those of the opponents. Thus one central endeavour of marketing science is the explanation of consumers’ choice decisions (Salzberger 2009).

Keywords: Paired Comparison; Source Credibility; Object Covariates; Subject Covariate; Methodological Introduction (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-3633-2_5

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DOI: 10.1007/978-3-8349-3633-2_5

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