Empirical approach and conceptual models

Wolfgang Ziniel ()

Chapter 3 in Third Party Product Reviews and Consumer Behaviour, 2013, pp 49-61 from Springer

Abstract: Abstract This chapter provides an overview of the empirical procedure. Initially, attention is drawn to applicability matters as well as to the advantages and disadvantages of online experiments. Afterwards a thorough insight is given into the designs of the two online experiments that are carried out in line with this dissertation.

Keywords: Purchase Intention; Online Experiment; Affect Consumer Behaviour; Purchase Risk; Fictitious Product (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-3633-2_3

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DOI: 10.1007/978-3-8349-3633-2_3

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