Discussion and conclusion

Wolfgang Ziniel ()

Chapter 7 in Third Party Product Reviews and Consumer Behaviour, 2013, pp 117-120 from Springer

Abstract: Abstract The final chapter provides a conclusive summary of this research. Important implications for both research and practice are deduced from the focal results. In addition, crucial limitations of the research on hand are outlined. Based on the discussion of possible shortcomings potential directions of future research efforts are proposed. Finally, a conclusion of the whole work is given.

Keywords: Consumer Behaviour; Purchase Intention; Marketing Research; Source Credibility; Future Research Effort (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-3633-2_7

Ordering information: This item can be ordered from
http://www.springer.com/9783834936332

DOI: 10.1007/978-3-8349-3633-2_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().