Analysis online experiment two

Wolfgang Ziniel ()

Chapter 6 in Third Party Product Reviews and Consumer Behaviour, 2013, pp 101-115 from Springer

Abstract: Abstract This chapter gives a theoretical introduction to graphical and further to graphical chain models. Subsequently chain models are fitted for the student and the panel sample. The section closes with an interpretation of the results and an examination of the hypotheses.

Keywords: Chain Model; Purchase Intention; Source Credibility; Association Structure; Person Parameter (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-3633-2_6

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DOI: 10.1007/978-3-8349-3633-2_6

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