Repetitive Purchase Behavior

Hans Baumgartner
Additional contact information
Hans Baumgartner: Pennsylvania State University

Chapter 2 in Quantitative Marketing and Marketing Management, 2012, pp 269-286 from Springer

Abstract: Abstract Eight distinct types of purchase behavior are distinguished in the model of the purchase cube proposed by the author, based on the purchase motives or reasons for buying underlying a purchase. One of the purchase types is repetitive purchase behavior, which is characteristic of functional purchases that are made deliberately rather than spontaneously and are relatively low in purchase involvement. This essay discusses the concept of repetitive purchase behavior and briefly reviews prior research that has investigated repetitive purchases from various perspectives.

Keywords: Classifications of Purchase Behavior; Repetitive Purchases; Brand Loyalty; Habit (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (3)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-3722-3_13

Ordering information: This item can be ordered from
http://www.springer.com/9783834937223

DOI: 10.1007/978-3-8349-3722-3_13

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().