Quantitative Marketing and Marketing Management

Edited by Adamantios Diamantopoulos (), Wolfgang Fritz () and Lutz Hildebrandt

in Springer Books from Springer

Date: 2012
Edition: 2012
ISBN: 978-3-8349-3722-3
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Chapters in this book:

Ch 1 Market Shaping Orientation and Firm Performance

Markus Blut, Hartmut H. Holzmüller and Markus Stolper

Ch 1 The Effect of Attitude Toward Money on Financial Trouble and Compulsive Buying

András Bauer and Ariel Mitev

Ch 1 The Marketing Scientist

Adamantios Diamantopoulos, Wolfgang Fritz and Lutz Hildebrandt

Ch 1 Implementing the Pareto/NBD Model: A User-Friendly Approach

Albert C. Bemmaor, Nicolas Glady and Daniel Hoppe

Ch 1 Studying Business Administration in Vienna

Claus Ebster and Heribert Reisinger

Ch 2 List of Publications

Adamantios Diamantopoulos, Wolfgang Fritz and Lutz Hildebrandt

Ch 2 Sponsorship of Televised Sport Events

Reinhard Grohs and Heribert Reisinger

Ch 2 Repetitive Purchase Behavior

Hans Baumgartner

Ch 2 The Consistency Adjustment Problem of AHP Pairwise Comparison Matrices

Dominic Gastes and Wolfgang Gaul

Ch 3 The Countenance of Marketing: A View From the 21stCentury Ivory Tower

Rajan Nataraajan

Ch 3 Choice Modeling and SEM

Lutz Hildebrandt, Dirk Temme and Marcel Paulssen

Ch 3 Investigating Cross-Category Brand Loyal Purchase Behavior in FMCG

Yasemin Boztuğ, Lutz Hildebrandt and Nadja Silberhorn

Ch 4 Validation of Brand Relationship Types Using Advanced Clustering Methods

Wolfgang Fritz, Michael Kempe and Bettina Lorenz

Ch 4 Using Multi-Informant Designs to Address Key Informant and Common Method Bias

Christian Homburg, Martin Klarmann and Dirk Totzek

Ch 4 Profiting From Uncertainty

Kalyan Raman and Hubert Gatignon

Ch 5 An Empirical Analysis of Brand Image Transfer in Multiple Sports Sponsorships

Henrik Sattler, Oliver Schnittka and Franziska Völckner

Ch 5 Positioning Bases’ Influence on Product Similarity Perceptions

Christoph Fuchs and Adamantios Diamantopoulos

Ch 5 Using Artificial Neural Nets for Flexible Aggregate Market Response Modeling

Harald Hruschka

Ch 6 Effects of Money-Back and Low-Price Guarantees on Consumer Behavior

Thomas Suwelack and Manfred Krafft

Ch 6 The Influence of Location-Aware Mobile Marketing Messages on Consumers’ Buying Behavior

Andrea Gröppel-Klein and Philipp Broeckelmann

Ch 6 Supporting Strategic Product Portfolio Planning by Market Simulation

Karsten Kieckhäfer, Thomas Volling and Thomas Stefan Spengler

Ch 7 The Perceived Value of Brand Heritage and Brand Luxury

Klaus-Peter Wiedmann, Nadine Hennigs, Steffen Schmidt and Thomas Wüstefeld

Ch 7 Knowledge Generation in Marketing

Peter S. H. Leeflang and Alessandro M. Peluso

Ch 7 Combining Micro and Macro Data to Study Retailer Pricing in the Presence of State Dependence

Daniel Klapper and German Zenetti

Ch 8 Implications of Linear Versus Dummy Coding for Pooling of Information in Hierarchical Models

Thomas Otter and Tetyana Kosyakova

Ch 8 Service Satisfaction With Premium Durables: A Cross-Cultural Investigation

Michael Löffler and Reinhold Decker

Ch 9 Brand Loyalty vs. Loyalty to Product Attributes

Cam Rungie and Gilles Laurent

Ch 9 Visual Decision Making Styles and Geographical Information Systems

Ana-Marija Ozimec, Martin Natter and Thomas Reutterer

Ch 10 Analyzing Sequences in Marketing Research

Günter Silberer

Ch 11 DISE: Dynamic Intelligent Survey Engine

Christian Schlereth and Bernd Skiera

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DOI: 10.1007/978-3-8349-3722-3

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