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Adamantios Diamantopoulos, Wolfgang Fritz and Lutz Hildebrandt
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Adamantios Diamantopoulos: University of Vienna
Wolfgang Fritz: Technische Universität Braunschweig
Lutz Hildebrandt: Humboldt University of Berlin

Chapter 2 in Quantitative Marketing and Marketing Management, 2012, pp 609-626 from Springer

Keywords: Consumer Service; Position Tool; Business Economic; Brand Choice; Flexible Market (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-3722-3_30

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DOI: 10.1007/978-3-8349-3722-3_30

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