Introduction

Tilo Böhmann (), Helmut Krcmar (), Thomas Herrmann () and Wolfgang Burr ()
Additional contact information
Tilo Böhmann: Universität Hamburg
Thomas Herrmann: Ruhr-University of Bochum
Wolfgang Burr: Universität Stuttgart

Chapter A.1 in Implementing International Services, 2011, pp 3-13 from Springer

Abstract: Zusammenfassung Either ambition or anxiety makes executives of successful service providers worry about the internationalization of services. The ambitious see the opportunity to reach out to new markets for their services, follow the globalizing moves of their customers, and make their offerings more competitive by sourcing services from an international pool of suppliers. The anxious may be forced to do the same, albeit for a different motive. Saturated home markets, demanding customers operating on a global scale, and limited supply of talents in domestic markets make the internationalization for these firms a necessity rather than an option.

Keywords: Service Process; Business Service; International Implementation; International Supply Chain; MARIS Project (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/978-3-8349-6445-8_1

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