The International Service Implementation Checkup (ISIC) Workshop

Michael Schermann (), Michael Prilla (), Thomas Herrmann (), Sandra Bennewitz () and Helmut Krcmar ()
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Michael Schermann: Technische Universität München
Michael Prilla: Ruhr-University of Bochum
Thomas Herrmann: Ruhr-University of Bochum
Sandra Bennewitz: Landeshauptstadt Erfurt Stadtverwaltung Amt für Bildung

Chapter B.7 in Implementing International Services, 2011, pp 169-185 from Springer

Abstract: Zusammenfassung Successfully establishing service sites abroad requires a fine balance between standardization and localization. On the one hand, standardized services enable the service provider to both ensure similar quality levels on a global scale and achieve economies of scale. On the other hand, localizing service processes is crucial for acceptance and subsequently performance of the services in the target country.

Date: 2011
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DOI: 10.1007/978-3-8349-6445-8_10

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