Preparing for Service Export: The Case of M-GAMMA

Michael Prilla (), Ute Reuter (), Michael Schermann (), Isa Jahnke (), Sandra Bennewitz (), Thomas Herrmann (), Wolfgang Burr () and Helmut Krcmar ()
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Michael Prilla: Ruhr-University of Bochum
Ute Reuter: Universität Stuttgart
Michael Schermann: Technische Universität München
Isa Jahnke: Technische Universität Dortmund
Sandra Bennewitz: Landeshauptstadt Erfurt Stadtverwaltung Amt für Bildung
Thomas Herrmann: Ruhr-University of Bochum
Wolfgang Burr: Universität Stuttgart

Chapter B.10 in Implementing International Services, 2011, pp 229-243 from Springer

Abstract: Zusammenfassung M-GAMMA offers various services concerned with geo data production, management and customization to its customers. When we started our work with the company, their only location was in Germany and the company had realized that there were many markets left in, e.g., Eastern Europe, which could also be receptive to its services. Therefore, they were planning to implement subsidiaries in this area. Yet, they were struggling with questions concerning which parts of their service processes could be implemented in other countries, how the collaboration between subsidiaries could be organized and which locations to choose with respect to economical and qualification aspects.

Keywords: Chief Executive Officer; Service Process; Indicator Group; Soft Skill; Index Cluster (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-6445-8_13

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DOI: 10.1007/978-3-8349-6445-8_13

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