The MARIS Toolkit in a Nutshell
Sandra Bennewitz (),
Tilo Böhmann (),
Wolfgang Burr (),
Thomas Herrmann (),
Helmut Krcmar (),
Michael Prilla (),
Ute Reuter () and
Michael Schermann ()
Additional contact information
Sandra Bennewitz: Landeshauptstadt Erfurt Stadtverwaltung Amt für Bildung
Tilo Böhmann: Universität Hamburg
Wolfgang Burr: Universität Stuttgart
Thomas Herrmann: Ruhr-University of Bochum
Michael Prilla: Ruhr-University of Bochum
Ute Reuter: Universität Stuttgart
Michael Schermann: Technische Universität München
Chapter A.3 in Implementing International Services, 2011, pp 35-61 from Springer
Abstract:
Zusammenfassung The internationalization of services is often not an option but a necessity for providers of services (Lommelen/Matthyssens, 2004). Particularly, customers with global business operations require their service providers to ‘follow’ them into new international markets or bid for service contracts on an international scale. Some customers also manage their service providers on an international scale, demanding of their providers to implement the same management processes and meet the same performance standards across all countries (Javalgi/ Martin, 2007).
Keywords: Service Provider; Service Process; Customer Preference; Internationalization Project; Method Component (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-6445-8_3
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DOI: 10.1007/978-3-8349-6445-8_3
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