Service Modularization for Customer-Specific Service Design Based on Highly Standardized Services

Michael Schermann (), Tilo Böhmann (), Michael Prilla (), Thomas Herrmann () and Helmut Krcmar ()
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Michael Schermann: Technische Universität München
Tilo Böhmann: Universität Hamburg
Michael Prilla: Ruhr-University of Bochum
Thomas Herrmann: Ruhr-University of Bochum

Chapter B.3 in Implementing International Services, 2011, pp 101-118 from Springer

Abstract: Zusammenfassung A main objective of internationalizing services offerings is to develop foreign markets by effectively exploiting proven service capabilities and the underlying service knowledge. However, achieving the economies of scale requires service providers to standardize their service offerings (Böhmann, 2004). Furthermore, standardization is necessary with regard to the service elements that have been crucial for successful service operations so far.

Keywords: Service Manager; Service Process; Customer Requirement; Service Operation; Service Module (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-6445-8_6

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DOI: 10.1007/978-3-8349-6445-8_6

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