Market Assessment: The Choice of Location Method

Ute Reuter () and Wolfgang Burr ()
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Ute Reuter: Universität Stuttgart
Wolfgang Burr: Universität Stuttgart

Chapter B.4 in Implementing International Services, 2011, pp 121-138 from Springer

Abstract: Zusammenfassung The decision to expand internationally is far-reaching for industrial and services companies alike. Thorough background research of different internationalization factors such as general infrastructural conditions, political situation, security, living standards, macro- and microeconomic prerequisites, the ICT-infrastructure, existing labor pool, and many other presumably very important factors seems to be inevitable at first glance. Such a thorough and widespread background research takes a lot of time to conduct and results in a vast and normally quite unstructured information overflow. Without a clear structuring of the generated information, it is difficult to reach a substantial and well-based decision.

Keywords: Chief Executive Officer; Decision Matrix; Indicator Group; Relevant Indicator; Market Analysis (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/978-3-8349-6445-8_7

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