The Social Roles of Japanese Companies Under the “New Public” Policy: How They Collaborated with Nonprofit Organizations to Rescue the Areas Affected by the Great East Japan Earthquake of 2011

Yasunari Takaura ()
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Yasunari Takaura: Tohoku University

Chapter Chapter 4 in Japanese Management in Change, 2015, pp 51-64 from Springer

Abstract: Abstract The analysis of this chapter indicates that a company can be a player in creating the “new public” by showing the collaboration between Japanese companies and the nonprofit sectors, including nonprofit organizations in support activities. Although traditional Japanese companies are community organizations that are closed and scarcely related to the external society, their existing value structure began to sway with the bubble burst and globalization, resulting in the new moves of Japanese companies.

Keywords: Nonprofit organizations; The Great East Japan Earthquake; The New Public; Types of collaboration (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-4-431-55096-9_4

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DOI: 10.1007/978-4-431-55096-9_4

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