Online Financial Services Strategies for Commercial Banks in China

Guangli Zhang and Ye Liu
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Guangli Zhang: Central University of Finance and Economics
Ye Liu: Central University of Finance and Economics

Chapter 10 in Handbook of Chinese Management, 2023, pp 109-120 from Springer

Abstract: Abstract The development of Internet-based financial products and services is challenging the managers of commercial banks in China. Promoting the transformation of commercial banks by offering digital products and services is an important issue. Employing the resource-based view (RBV), we analyze different strategies for large and small commercial banks to develop their own online financial services. We mainly study the cases of the Industrial and Commercial Bank of China and Baoshang Bank.

Keywords: Internet finance; Strategy; Chinese commercial banks (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-10-2459-7_10

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DOI: 10.1007/978-981-10-2459-7_10

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