 Innovation of Internet Finance in the Era of Big DataLiyuan Wang
Chapter 19 in Handbook of Chinese Management, 2023, pp 261-274 from Springer Abstract: Abstract Big data has brought about changes in the times, and Internet financial innovation has emerged. Firstly, this section outlines the connotation of Internet finance and the definition of big data and then explains the relationship between big data and Internet finance. Secondly, it analyzes the development model of Internet finance innovation in the era of big data. It can be seen that data mining technology could be used to design innovative Internet financial products; we can also use big data technology to form a social business chain and achieve precise marketing, can build a new four-in-one business service model, can innovate risk control methods through big data mining technology, and build a private Internet banking model for inclusive financial services. The Internet financial innovations under the background of big data include the vertical search model of Internet financial service platform, crowdfunding, third-party payment, P2P online lending, and C2B model of Internet finance. Keywords: Big data; Internet finance; Innovation; Model; Results (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-10-2459-7_45 Ordering information: This item can be ordered from DOI: 10.1007/978-981-10-2459-7_45 Access Statistics for this chapter More chapters in Springer Books from Springer |
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