Techniques to Present Curated Content to Engage with Audiences

Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast

Chapter 12 in Strategic Social Media Management, 2021, pp 255-280 from Springer

Abstract: Abstract In ► Chap. 12 , we build on the knowledge that you have gained so far in relation to content curation. In ► Chaps. 10 and 11 explored ethical content curation and best-practice approaches in gathering and selecting content created by others. After you have a collection of great content, the next step is presenting it to your audience in ways that will resonate and help them.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-15-4658-7_12

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DOI: 10.1007/978-981-15-4658-7_12

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