Strategic Social Media Management
Karen E. Sutherland
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Karen E. Sutherland: University of the Sunshine Coast
in Springer Books from Springer
Date: 2021
Edition: 1st ed. 2021
ISBN: 978-981-15-4658-7
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Chapters in this book:
- Ch 1 Introduction
- Karen E. Sutherland
- Ch 2 Social Media Strategy Development
- Karen E. Sutherland
- Ch 3 Let’s Start from the Beginning: Understanding Audiences
- Karen E. Sutherland
- Ch 4 Managing Reputation, Ethics, Risk, Issues and Crises
- Karen E. Sutherland
- Ch 5 The Foundational Components of Strategy
- Karen E. Sutherland
- Ch 6 Stop Selling, Start Helping: Prescribing Tactics to Win Over Target Audiences
- Karen E. Sutherland
- Ch 7 Social Media Monitoring, Measurement, Analysis and Big Data
- Karen E. Sutherland
- Ch 8 Social Media Scheduling and Account Management Platforms
- Karen E. Sutherland
- Ch 9 Strategic Content Curation
- Karen E. Sutherland
- Ch 10 Ethical Content Curation
- Karen E. Sutherland
- Ch 11 The Content Curation Process
- Karen E. Sutherland
- Ch 12 Techniques to Present Curated Content to Engage with Audiences
- Karen E. Sutherland
- Ch 13 Strategic Content Creation
- Karen E. Sutherland
- Ch 14 Writing for Social Media
- Karen E. Sutherland
- Ch 15 Creating Compelling Images, Graphics, Memes and Infographics
- Karen E. Sutherland
- Ch 16 Producing Videos that Pop
- Karen E. Sutherland
- Ch 17 Conclusion: Social Media the Only Constant Is Change
- Karen E. Sutherland
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DOI: 10.1007/978-981-15-4658-7
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