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Strategic Content Curation

Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast

Chapter 9 in Strategic Social Media Management, 2021, pp 201-203 from Springer

Abstract: Abstract With a solid social media strategy in place, a business or nonprofit has a much greater chance of achieving its goals. After developing the social media strategy, it must be implemented. This is where the next two sections of this book will prove to be extremely helpful to guide you through the process of curation and creation of strategic content to support the goals and objectives of the social media strategy.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-15-4658-7_9

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DOI: 10.1007/978-981-15-4658-7_9

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