The Foundational Components of Strategy

Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast

Chapter 5 in Strategic Social Media Management, 2021, pp 75-101 from Springer

Abstract: Abstract ► Chapter 5 is devoted to the exploration of the core foundational components required for a stable social media strategy. These items are truly the epitome of what a strategy is. Without goals, objectives, key messages and any idea of budget social media activities cannot be described as strategic. Instead they would be better described as haphazard, sporadic and random.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-15-4658-7_5

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DOI: 10.1007/978-981-15-4658-7_5

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