Managing Reputation, Ethics, Risk, Issues and Crises

Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast

Chapter 4 in Strategic Social Media Management, 2021, pp 41-73 from Springer

Abstract: Abstract With audience research established as an essential first stage of social media strategy development, ► Chap. 4 explores another crucial component of social media management: ethical practice. While behaving ethically as a Social Media Manager may seem obvious, there are many nuances to the role that must be deconstructed and explained.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-15-4658-7_4

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DOI: 10.1007/978-981-15-4658-7_4

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