Producing Videos that Pop

Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast

Chapter 16 in Strategic Social Media Management, 2021, pp 359-390 from Springer

Abstract: Abstract Video has become a fundamental form of strategic social media content. Annually, predictions are made in digital marketing blogs about the future trends of social media for the coming year and video is nearly always on the list (Ahmad, 2019; Goodwin, 2019; O’Brien, 2019). These predictions about video are incorrect. Video is not a future trend. Video has been an essential part of strategic social media for many years. This is why it is crucial from a strategic social media management perspective to understand the format and the process of creating compelling video content that connects with target audiences on behalf of clients or an organisation. If a client or organisation is not regularly producing videos for their social media platforms, they need to start now, and this chapter can help to make that happen.

Date: 2021
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DOI: 10.1007/978-981-15-4658-7_16

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