Stop Selling, Start Helping: Prescribing Tactics to Win Over Target Audiences

Karen E. Sutherland ()
Additional contact information
Karen E. Sutherland: University of the Sunshine Coast

Chapter 6 in Strategic Social Media Management, 2021, pp 103-132 from Springer

Abstract: Abstract One chapter is not an ample length to discuss the complexity of social media tactics. In fact, an entire book could be written exploring the advantages, disadvantages and application of each tactic investigated in this chapter. With such a brief scope, it will be of greater benefit to provide guidance on the process of researching, innovating, selecting and implementing relevant tactics that connect with and convert a target audience.

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-15-4658-7_6

Ordering information: This item can be ordered from
http://www.springer.com/9789811546587

DOI: 10.1007/978-981-15-4658-7_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().