Cultivation Methods of Chinese Local New Luxury Brands: A Perspective of Design Driven Innovation

Hongbo Lai ()
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Hongbo Lai: University of Shanghai for Science and Technology

Chapter Chapter 4 in Chinese Local New Luxury Brands in a Digitally Empowered Era, 2021, pp 61-92 from Springer

Abstract: Abstract Product design is the first contact point between users and a product, as well as the source from which users obtain initial product information. Design attributes highlight the quality and characteristics of a product, achieved by either concealing or revealing the complexity of the product, improving ease of use, interpreting the connotation of the product system, and stimulating consumers’ cognitive response.

Date: 2021
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DOI: 10.1007/978-981-16-2145-1_4

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