Chinese Local New Luxury Brands in a Digitally Empowered Era

Hongbo Lai ()
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Hongbo Lai: University of Shanghai for Science and Technology

in Springer Books from Springer

Date: 2021
ISBN: 978-981-16-2145-1
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Chapters in this book:

Ch Chapter 1 Introduction

Hongbo Lai

Ch Chapter 2 Conceptual Framework

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Ch Chapter 3 Connotation and Mechanism

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Ch Chapter 4 Cultivation Methods of Chinese Local New Luxury Brands: A Perspective of Design Driven Innovation

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Ch Chapter 5 Communication Methods of Chinese Local New Luxury Brands: A Perspective of Digital Media Communication

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Ch Chapter 6 Case Studies

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Ch Chapter 7 Conclution and Prospect

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DOI: 10.1007/978-981-16-2145-1

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