Communication Methods of Chinese Local New Luxury Brands: A Perspective of Digital Media Communication

Hongbo Lai ()
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Hongbo Lai: University of Shanghai for Science and Technology

Chapter Chapter 5 in Chinese Local New Luxury Brands in a Digitally Empowered Era, 2021, pp 93-113 from Springer

Abstract: Abstract On July 23, 2020, the 19th China Internet Conference kicked off online, themed “Embrace the new Internet era and create a new future for the industry.” According to the “China Internet Development Report 2020” released at the opening ceremony, as of the end of 2019, the number of mobile Internet users in China reached 1.319 billion, accounting for 32.17% of the global total.

Date: 2021
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DOI: 10.1007/978-981-16-2145-1_5

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