KASA Turkey: Solving a Strategy and Sales Issue While Keeping Core Values: An Intrepid Travel CASE STUDY

Rachel Dodds () and Michael Sadowski ()
Additional contact information
Rachel Dodds: Ryerson University
Michael Sadowski: Intrepid Travel

Chapter Chapter 16 in Case Based Research in Tourism, Travel, Hospitality and Events, 2022, pp 279-293 from Springer

Abstract: Abstract Intrepid Travel, a tour operator, faced deliberation of how to deal with decreasing numbers and revenue to Turkey; one of the company’s largest destinations. In the past, a successful public relations campaign brought people back to Nepal after the 2015 earthquake and this case debates whether a similar strategy would also work in Turkey. This case outlines the issues surrounding the two destinations as well as the implications that the company faces in a world of increasing risk to business. This case explores the value of sustainability as well as Stakeholder Theory and Rokeach’s Value theory. Teaching objectives include weighing the values of environmental versus political issues in business as well as addressing cultural bias and personal values in decision making.

Keywords: Tour operators; Culture; Strategy; Marketing; Public relations; Sustainability; Stakeholders (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-4671-3_16

Ordering information: This item can be ordered from
http://www.springer.com/9789811646713

DOI: 10.1007/978-981-16-4671-3_16

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().