The Case of the Hogtown Hotel: Asset Management in Hospitality

Gabor Forgacs ()
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Gabor Forgacs: Ryerson University

Chapter Chapter 19 in Case Based Research in Tourism, Travel, Hospitality and Events, 2022, pp 343-357 from Springer

Abstract: Abstract This case study of a fictional 200-room capacity hotel presents a challenge for an Asset Manager who is charged with the task of optimizing the financial performance of this property. The Hogtown Hotel’s performance metrics and its Summary Income Statement will have to get analysed, areas of improvement identified and recommendations for implementing changes have to be proposed, substantiated by a new Summary Income Statement for the following year. The case requires an examination of the data provided for the market performance of the Hogtown Hotel versus its competitive set and the interpretation of Key Performance Indicators. The recommendations for improvements need to be data driven. A 2019 Summary Income Statement is provided, which requires an analysis to identify areas of improvement. Students are invited to prepare a new proposed Summary Income Statement for the following fiscal year that demonstrates measurable improvements in asset performance.

Keywords: Hospitality asset management; Data-driven decision; Hotel profitability; Hotel management; Market performance; Key Performance Indicator (KPI); Financial statement analysis (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-4671-3_19

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DOI: 10.1007/978-981-16-4671-3_19

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