The Role of Strategic Stakeholder Groups in the Air Transport and Tourism Industries

Bing Chan () and Sik Kwan Tai ()
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Bing Chan: BNU-HKBU United International College
Sik Kwan Tai: BNU-HKBU United International College

Chapter Chapter 21 in Case Based Research in Tourism, Travel, Hospitality and Events, 2022, pp 379-397 from Springer

Abstract: Abstract This case study sheds light on the air transport industry and the key historical choices made by the industry strategic member groups. With this understanding, it is possible to identify strategic patterns and potential problems that could limit the implementation of new opportunities contributing to better business in the post-COVID19 era. The case study invites readers to make sense of the current state of the air transport industry and the broader business environment to help re-think the strategic direction and choices of air transport strategic member groups – to promote responsible travel and tourism. To achieve this aim, readers are asked to refer to the traditional air transport distribution channel structure and use Porter’s Five Forces model and the PESTEL framework for a more comprehensive assessment. A clear understanding of the air transport context is likely to result in a more thoughtful outline of suitable future-driven strategic choices and scenarios.

Keywords: Air transport distribution channels; Technological innovation; Networked stakeholders; Tourism services and activities; Distribution and operation management; Industry regulators; Service organisations (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-4671-3_21

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DOI: 10.1007/978-981-16-4671-3_21

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