Seasonality, Small-Scale Sustainable Events, and Local Professionals’ Perceptions: The Case of AlmiraMAN Triathlon Event

Sofia Gkarane () and Chris A. Vassiliadis ()
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Sofia Gkarane: University of Macedonia
Chris A. Vassiliadis: University of Macedonia

Chapter Chapter 24 in Case Based Research in Tourism, Travel, Hospitality and Events, 2022, pp 443-462 from Springer

Abstract: Abstract Various regions in Greece are currently facing tourism seasonality and local professionals need to take serious endeavors in order to survive, often without having the public support. Research has shown that several initiatives may contribute to the mitigation of tourism seasonality, for example, the organization of small-scale events. This seasonality mitigation role of events is investigated through a case study of AlmiraMAN, a triathlon sporting event organized annually in Paralia Katerinis, a coastal village in Greece. Semi-structured interviews were conducted in the region to thoroughly examine the local professionals’ perceptual experience and to collect the data that would reflect their perceptions of events and seasonality. This case study sheds light on the phenomenon of tourism seasonality besides describing the benefits and the arising challenges as well as investigating how these events give economic, social, and environmental impact on the lives of the residents. The outcome of this study will enable university students to understand why Destination Management Organization managers need to identify the needs of the locals in order to facilitate the sustainable future and planning process of a small-scale event that aims to address to tourism seasonality.

Keywords: Seasonality; Events; Sustainability; Local professionals; Perception analysis (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-4671-3_24

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DOI: 10.1007/978-981-16-4671-3_24

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