Extraordinary (Memorable) Experiences in Events: The Case of Skylighter Fireworx, Australia

Anastasia Yeark () and John Powers ()
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Anastasia Yeark: Kaplan Business School
John Powers: Kaplan Business School

Chapter Chapter 4 in Case Based Research in Tourism, Travel, Hospitality and Events, 2022, pp 57-72 from Springer

Abstract: Abstract The fireworks industry is an integral part of delivering extraordinary (memorable) experiences in any private and civic event. To provide such experiences, event businesses, large or small, must incorporate experience co-creation into every aspect of event design, planning and delivering by establishing a delicate balance between various stakeholders needs. The case of Skylighter Fireworx, Brisbane, Australia, provides students with thought-provoking insights into the showmanship approach taken in designing and delivering the Skylighter Experience nationally and globally. By using a storytelling approach, the case study uncovers various industry-specific aspects contributing to the success story of the Skylighter Fireworx in designing, delivering and co-creating extraordinary (memorable) experiences for its customers (Fig. 4.1). It also draws upon the recent challenges that the Skylighter Fireworx faced due to the recent bushfire crisis in the states of New South Wales and Queensland in 2019.

Keywords: Event management; Fireworks industry; Extraordinary (memorable) experiences; Experience co-creation; Bushfire challenges (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-4671-3_4

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DOI: 10.1007/978-981-16-4671-3_4

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