Boom Then Bust at the George Hotel

Eileen Aitken-Fox ()
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Eileen Aitken-Fox: Curtin University

Chapter Chapter 5 in Case Based Research in Tourism, Travel, Hospitality and Events, 2022, pp 73-91 from Springer

Abstract: Abstract This hypothetical case study provides an opportunity for students to explore and apply subject material related to cross-culturalCross culture issues in multinational corporations (MNC’s). The case requires students to analyse cross-culturalCross culture challenges resulting from the declining profitability of the George Hotel in Perth, Western Australia. At the recommendation of Regional Managing Director South East Asia, Hitoshi Son, the Tokyo headquartered Luxury Hotel Group (LHG) acquired the George in 2012. At the time, the impetus to invest was the prospering Western Australian mining industry, and a mixed post Global Financial Crisis (GFC) economy in Asia. Unfortunately, a combination of the now declining mining industry and increased competition has meant the George has failed to achieve the financial returns anticipated by Hitoshi. The case provides students the opportunity to examine academic theory pertinent to crosscultural communication, human resource management, conflict resolution, and negotiation, with a view to developing strategies to address the current challenges at the George.

Keywords: Hotel industry; Power distance; Australia; Japan; Cross-culture (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-4671-3_5

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DOI: 10.1007/978-981-16-4671-3_5

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