Analysing Users’ Engagement with eSports Team: Does Covid-19 Matter?

Francesca Di Virgilio (), Mohammad Soliman (), Muhammad Anwar ul Haq () and Sara Fantini
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Francesca Di Virgilio: Department of Economics - University of Molise
Mohammad Soliman: University of Technology and Applied Sciences
Muhammad Anwar ul Haq: University of Gujrat
Sara Fantini: Department of Economics - University of Molise

Chapter Chapter 10 in HR Analytics and Digital HR Practices, 2022, pp 243-271 from Springer

Abstract: Abstract This study sought to clarify how the COVID-19 pandemic affected users’ engagement with eSports. Using Nvivo, a qualitative approach was followed to conduct content and sentiment analyzes for the data collected from August 2019 to March 2020 concerning the Instagram profile of an Italian eSports team. The findings indicated that the engagement level and user sentiment trend were significantly influenced by the COVID-19. Additionally, six moods state were emerged and categorized to reflect the manner in which followers engaged with the team by posting comments. This chapter adds to knowledge on eSports considering the global crises including the COVID-19 pandemic. It also presents an overview of social media analytics for managers and e-marketers who look for using the practice for social media intelligence through transforming social media data and content into valuable knowledge and insights.

Keywords: eSports; Users’ engagement; Instagram; Content analysis; Sentiment analysis (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-7099-2_10

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DOI: 10.1007/978-981-16-7099-2_10

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