A Fundamental Dilemma: Efficiency Versus Creativity

Fumihiko Ikuine ()
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Fumihiko Ikuine: Chuo Graduate School of Strategic Management

Chapter Chapter 1 in The Efficiency and Creativity of Product Development, 2022, pp 1-22 from Springer

Abstract: Abstract For modern companies, both efficiency and creativity are essential. When employees perform without wastage, they deliver products and services at lower costs and shorter times, providing a competitive advantage in cost and time to market. In contrast, if employees exercise creativity, they can offer products and services that differ from other companies. As a result, companies can differentiate products and attract more customers.

Date: 2022
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DOI: 10.1007/978-981-16-7743-4_1

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