When Everything Matters: Non-market Strategies, Institutions and Stakeholders’ Interests

Angelina Zubac ()
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Angelina Zubac: University of Queensland

Chapter Chapter 19 in Effective Implementation of Transformation Strategies, 2022, pp 451-477 from Springer

Abstract: Abstract This chapter builds on the idea that all organisations—whether a for-profit or not-for-profit organisation, small or large, simply structured or very complex—need to have a non-market strategy and, most importantly, a clearly articulated set of processes in place for implementing it. The problem is the practice of strategy has evolved with a strong market bias. With this in mind, this chapter examines what could represent a best practice approach when formulating and implementing a non-market strategy allowing for the fact that institutional and stakeholder management considerations have traditionally been treated as unconnected issues.

Keywords: Non-market strategies; Market strategies; Strategic alignment; Horizontal alignment; Institutions; Stakeholders (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-2336-4_19

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DOI: 10.1007/978-981-19-2336-4_19

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